Expo Beauty Show 2020
Oct 24 – 26, 2026
Centro Banamex

30 YEARS DRIVING THE PROFESSIONAL BEAUTY INDUSTRY FORWARD


Expo Beauty Show is Latin America’s leading platform for professionals, brands and businesses in the professional beauty industry.

For three decades, EBS has brought together hairstylists, makeup artists, nail artists, barbers, skincare specialists, business owners, distributors and leading brands in one place to share knowledge, discover innovation and create new opportunities.

  • 30 EDITIONS
  • 25,000+ ATTENDEES
  • 400+ BRANDS
  • 36 SHOWS AND EXPERIENCES

WHAT IS EXPO BEAUTY SHOW?

Expo Beauty Show (EBS) is Latin America’s leading professional beauty exhibition and one of the key meeting points for professionals across the beauty industry.

Every edition brings together thousands of professionals looking to stay up to date, discover beauty trends, explore product launches, sharpen their skills and build valuable connections in an industry that never stops evolving.

Through specialized education, live experiences, networking and business opportunities, EBS has become a must-attend event for those looking to grow in the professional beauty industry.



THE PROFESSIONAL BEAUTY INDUSTRY, ALL IN ONE PLACE

Expo Beauty Show brings together the key categories shaping the industry:

HAIR

Color, treatments, professional tools, styling and trends.
 

PROFESSIONAL MAKEUP

Techniques, innovation, trends and products for makeup professionals.
 

PROFESSIONAL NAILS

Design, technology, products and new opportunities for nail artists.
 

PROFESSIONAL BARBERING

Tools, men’s grooming, specialized education and barber trends.

PROFESSIONAL
SKINCARE

Technology, treatments and solutions for professional skincare.

WELLNESS

Wellness, innovation and experiences responding to new market needs.
 

FRAGRANCES

Fragrances, launches and specialized products.
 

 PROFESSIONAL SUPPLIES

Equipment, furniture, software, technology and services for beauty businesses.

WHERE EDUCATION, TRENDS AND BUSINESS COME TOGETHER

One of Expo Beauty Show’s greatest strengths is its ability to bring specialized knowledge, innovation and business opportunities together in one experience.

Each edition features spaces designed to help beauty professionals stay current, discover what’s next and find new ways to strengthen their careers and businesses.

  • Specialized education 

  • International trends 

  • Professional networking 

  • Product launches  

  • Applied innovation 

  • Business opportunities 



EXPERIENCES THAT BRING EBS TO LIFE

A stage where renowned artists share trends, creativity and high-level techniques.
 

A platform focused on trends, design, innovation and business for the nail industry.
 

The meeting point for the barber community to learn, connect and stay ahead.
 

Specialized content focused on professional development, business management, marketing and industry trends.



WHO ATTENDS EXPO BEAUTY SHOW?

Every edition brings together professionals from across the beauty industry:

  • Hairstylists
  • Colorists
  • Makeup Artists
  • Nail Artists
  • Barbers
  • Skincare Specialists
  • Wellness Professionals

  • Salon Owners 
  • Distributors
  • Buyers
  • Entrepreneurs
  • Educators 
  • Suppliers

This diverse professional community makes Expo Beauty Show an ideal environment to build connections, discover opportunities and contribute to the growth of the industry.


A PLATFORM FOR BRANDS AND BUSINESSES

Beyond professional education and inspiration, Expo Beauty Show connects brands with a highly specialized audience.

Participating companies can showcase new products, strengthen brand positioning, build business relationships and connect with buyers and decision-makers.

Each edition brings together national and international companies looking to play an active role in the evolution of the professional beauty industry.




THREE DECADES OF EVOLUTION

Since its first edition, Expo Beauty Show has evolved alongside the professional beauty industry.

For 30 years, it has been the place where trends are unveiled, new opportunities emerge and relationships are built across the industry.

Today, EBS continues to evolve with more relevant experiences, specialized content and opportunities designed around the needs of an increasingly dynamic and professional market.



WHY EXPO BEAUTY SHOW?

Because the industry never stops changing, and staying ahead means staying connected to what’s next.

At EBS, you can:

  • Discover emerging trends. 

  • Meet new brands and suppliers. 

  • Learn from national and international experts. 

  • Find inspiration for your career or business.  

  • Build valuable professional connections. 

  • Identify new business opportunities. 


THE FUTURE OF PROFESSIONAL BEAUTY IS BUILT EVERY DAY

Expo Beauty Show is where professionals, brands and businesses come together to discover what’s next.