Expo Beauty Show 2020
Oct 24 – 26, 2026
Centro Banamex

Some places you visit.
Others can shape your journey.

For 30 editions, Expo Beauty Show has brought together those who have made beauty their profession, their passion and a way to grow.

Today, a new chapter begins.

One designed to continue connecting talent, knowledge, brands and opportunities across Latin America’s professional beauty industry. 


This is Expo Beauty Show.
 

30
ediciones

400+
brands

25,000+
attendees

36 shows
shows and experiences

One industry. Thousands of stories. One place to connect.



Much more than a place to discover products.

Expo Beauty Show is the meeting point for the professional beauty industry in Latin America. 
 
It brings together those who create, teach, innovate, distribute, transform and shape what’s next for the industry.

HAIR

MAKEUP

SKINCARE

WELLNESS

NAILS

BARBERING

FRAGRANCE

BUSINESS

Three days to discover new ideas, learn from other professionals, connect with brands and see your profession from a new perspective.



The brands you know.
And the ones you’re about to discover.

More than 400 brands come together in an experience designed to showcase launches, tools, techniques, products and new ideas for the professional beauty industry.

Logos_EBS.gif

It’s not just about seeing what’s out there.

It’s about discovering what can take you further.



Discover. Try. Choose.

delivers it wherever you are.

At this edition, we want you to focus on discovering everything EBS has to offer—not on how to take it all back with you.

Thanks to our logistics partner, envia.com, you can purchase products during the event and have them shipped directly to your business.*

*Service is subject to coverage, terms, conditions and applicable fees.


What you learn here can stay with
you long after you leave.

What you learn here can stay with you long after you leave.

Technique. Creativity. Business. Trends. Inspiration.

Expo Beauty Show brings together stages, academies, demonstrations and experiences where you can learn directly from the professionals making their mark on the industry today.

Learn from those raising the standard.

Discover the trends and techniques driving innovation in the nail industry.

Technique, culture and talent take the stage.

Specialized knowledge you can take back to your business.



MASTERCLASS
WITH GABRIEL SAMRA

A new vision can change everything.

Gabriel Samra comes to the 30th edition of Expo Beauty Show with an unconventional experience: an advanced Masterclass created to challenge established formulas, elevate your technique and take your artistic vision much further.

His intention is clear: to create one of the most memorable Masterclasses in EBS history.

MASTERCLASS · 8 HOURS · MONDAY, OCTOBER 26


If beauty is part of what you do, this place is for you too.

We bring together different paths within the same industry.

  • Hairstylists
  • Colorists 
  • Barbers 
  • Makeup artists
  • Nail artists
  • Skincare specialists
  • Salon owners
  • Entrepreneurs
  • Distributors
  • Wholesalers
  • Educators
  • Students and emerging talent

No matter where you are in your professional journey.

There’s always a next step. And it can start here.


Today, you may be here to learn.
Tomorrow, others may come to learn from you.
Many of the professionals who inspire others today through stages, academies and brands were once on the other side—learning, connecting and building their own path. 
 
Because when an industry comes together, new possibilities emerge.
A collaboration | A connection | A brand | An opportunity | A stage
You never know what might begin when you choose to show up.


When you come to do business, connections matter.

Club Elite brings together qualified buyers and participating brands in an environment designed to spark meaningful conversations within the industry.

Because EBS is also where ideas find partners, products find distribution channels and opportunities find the right people.


Professional beauty happens here.

Professional beauty happens here.

And for three days, you can be part of what’s next.

OCTOBER 24–26, 2026
CENTRO BANAMEX · MEXICO CITY



Welcome to Expo Beauty Show. Always, be YOU.

At Expo Beauty Show RX, everyone belongs. We nurture a culture of inclusion at all our events, where we celebrate what makes each of us unique. Our exhibitors, attendees, partners, and colleagues come from a diverse range of backgrounds, enhancing the strength of our events and enriching our collective experience. Always, be YOU.